Maximize Your Reach on Social Media
Drive more traffic and sales with our proven social media strategies.
Drive more traffic and sales with our proven social media strategies.
Founded in the heart of Louisville, Kentucky, Local Social was born out of a desire to create a social media platform that genuinely connects customers with businesses. We were founded on an opportunity to make a difference in the world of social media.
Developing a social strategy starts with crafting a reliable social persona that fosters engagement in your posts. We assist in building a brand identity that is consistent across social media platforms and delivers content that attracts traffic to your page.
While some view social media as a mere distraction, marketers and business owners know better. Social media builds communities, allowing your brand to connect with people who might never have known you existed. It provides a platform to engage directly with consumers and build lasting relationships, ensuring customer loyalty. This extensi
While some view social media as a mere distraction, marketers and business owners know better. Social media builds communities, allowing your brand to connect with people who might never have known you existed. It provides a platform to engage directly with consumers and build lasting relationships, ensuring customer loyalty. This extensive reach and interaction come at little to no cost for organic social media marketing, offering an impressive ROI.
To truly use social media to your advantage as a marketer, it’s important to understand the sheer power of these platforms. Although the popular platforms may change over time, it doesn’t appear that the concept is going away anytime soon. We’ve compiled some statistics to put the world of social media in perspective:
General
• 3.5 billion
To truly use social media to your advantage as a marketer, it’s important to understand the sheer power of these platforms. Although the popular platforms may change over time, it doesn’t appear that the concept is going away anytime soon. We’ve compiled some statistics to put the world of social media in perspective:
General
• 3.5 billion people use social media every day. That’s nearly half of the population of the planet and counting.
• Users spend an average of 3 hours per day on social media. This gives advertisers a large window of time to catch consumers while they’re logged on to their chosen platforms.
• 76% of all consumers have purchased a product that they initially encountered on social media.
• Though younger generations seem to prefer other mediums, Facebook is still the most popular social media platform on the internet, with 68% of adults remaining active on the platform.
• Year over year, Facebook engagement has risen steadily, boasting a 12% increase over the last fiscal year.
• The average percentage of Facebook users goes up among adults who earn larger incomes, with 75% of all high-income individuals choosing to use the platform.
• Instagram boasts 1.15 billion users that are active on its native app.
• Of the population of Instagram users, over half are under the age of 34.
• Instagram image posts that contain faces perform better than those without faces by about 40%.
• Around 65% of users say that Instagram gives them a unique opportunity to engage with brands they like.
• Business accounts on Instagram grow by 1.46% per month, on average.
• 51% of Instagram ads are seen by women. Because there’s a nearly even split, it’s just as valuable to run an Instagram ad marketed at women as at men.
• Though it is a much newer platform than the others featured, Tik Tok has 850 million active daily users worldwide.
• Tik Tok’s engagement rate is an impressive 69%.
• To date, Americans have spent 23.1 million dollars on Tik Tok.
• 61% of Tik Tok users have purchased from a company they first encountered on the platform.
• 76% of LinkedIn users reside outside the United States, making the platform excellent for building your brand globally.
• LinkedIn is best for business-to-business ads, with 85% of B2B organizations and groups turning to the site to find B2B collaborations.
• Video ads receive a higher conversion rate on LinkedIn than any other social media site, making it the most effective place to advertise with video content.
Our team of experts will help you create a social media strategy that aligns with your business goals and attracts your target audience.
We'll help you create high-quality content that resonates with your audience and keeps them engaged with your brand.
We’ll conduct the research you need to determine when social media posts most effectively reach audiences and what tags you can use to maximize brand reach. Then, we’ll put the results into practice to have an optimal effect on conversions.
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